Performance Marketing
Course Objective
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- Understand the concept of performance marketing and its role in digital advertising.
- Â Set up and manage performance marketing campaigns using tools like Google AdWords, Bing Ads,
and Facebook Ads Manager. - Â Optimize ad copy, landing pages, and bids for maximum conversions.
- Â Track and analyze campaign performance data to make informed decisions.
- Â Utilize attribution models to understand the customer journey and optimize marketing spend.
Course Instructions
- Follow the course sequence to qualify for the complete course certificate.
- Each module completed individually earns a certificate specific to that module.
- Completing the entire sequence is necessary to obtain the full course certificate.
- Sequential completion ensures thorough learning and mastery.
- Each module certificate acknowledges acquisition of specific skills.
- To earn the full course certificate, completing all modules in sequence is mandatory.
- Following the correct sequence enhances comprehension and application.
- Certificates for individual modules recognize targeted skill advancement.
What you will learn?
- The principles of performance marketing and its benefits compared to traditional forms of
advertising. - Â How to set up and manage performance marketing campaigns across multiple channels.
- Methods for tracking and analyzing campaign performance data to inform decision making.
- Â Approaches to attribution modeling and understanding the customer journey.
- Strategies for testing and iterating on creative assets, offers, and audience segments to
improve campaign results. - Â Industry news and updates related to performance marketing.
MODULE SEQUENCE TO BE FOLLOWED:
This course includes:
- 40 hours on-demand videos
- Interesting Quizes for every module
- Individual certificates
- Provide Badges
- App Accessissibility
- Full Time Access
- Feedback Mechanism
- Downloadable Materials
- Resource Library
Frequently Asked Questions
Performance Marketing refers to online marketing where advertisers only pay for predefined actions taken by potential customers, such as clicks, impressions, or conversions.
Unlike traditional marketing, Performance Marketing focuses on measurable and transparent results based on clear targets and return on investment (ROI).
Common Performance Marketing channels include affiliate marketing, display ads, social media ads, sponsored content, search engine marketing (SEM), and email marketing.
CPC charges advertisers per individual click, whereas CPM charges per thousand impressions, regardless of whether anyone clicked on the ad or not.
Performance Marketing offers numerous benefits, such as increased control, higher efficiency, improved scalability, lower risk, and easier tracking than some conventional marketing methods.
While Performance Marketing offers many advantages, drawbacks may include limited creativity due to strict guidelines, possible channel saturation, and competition driving up costs.
