Digital Marketing
Career Objective
- Understand the key concepts and best practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics.
- Develop effective digital marketing strategies that align with business goals and target audience needs.
- Create compelling content and visual assets for various digital channels.
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Course Instructions
- Follow the course sequence to qualify for the complete course certificate.
- Each module completed individually earns a certificate specific to that module.
- Completing the entire sequence is necessary to obtain the full course certificate.
- Sequential completion ensures thorough learning and mastery.
- Each module certificate acknowledges acquisition of specific skills.
- To earn the full course certificate, completing all modules in sequence is mandatory.
- Following the correct sequence enhances comprehension and application.
- Certificates for individual modules recognize targeted skill advancement.
What you will learn?
Introduction to Digital Marketing
Content Marketing and Brand Storytelling
Social Media Marketing
Email Marketing and Automation
Introduction to Digital Marketing
- Gain a solid foundation in digital marketing terminology and concepts
- Discover the advantages of digital marketing compared to traditional methods
Content Marketing and Brand Storytelling
- Master storytelling techniques to captivate and convert your target audience
- Explore various content formats and when to use them effectively
Social Media Marketing
- Identify the ideal platform(s) for reaching your target demographic
- Leverage social listening and influencer partnerships for maximum impact
Email Marketing and Automation
- Utilize segmentation, personalization, and automation to elevate your email marketing game
- Craft persuasive copywriting that drives open rates, click-throughs, and sales
MODULE SEQUENCE TO BE FOLLOWED:
This course includes:
- 40 hours on-demand videos
- Interesting Quizes for every module
- Individual certificates
- Provide Badges
- App Accessissibility
- Full Time Access
- Feedback Mechanism
- Downloadable Materials
- Resource Library
Frequently Asked Questions
No, this course is designed for beginners and assumes no prior knowledge or experience in digital marketing.
You will need access to a computer with an internet connection, as well as free accounts on platforms such as Google Analytics, Google Search Console, and social media networks.
Yes, students who complete the course will receive a Certificate of Completion from the course provider.
It depends on the policies of your specific institution, so you should check with them directly to see if they accept transfer credits from online courses.
