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Performance Marketing

Performance Marketing

Course Objective

 

  • Understand the concept of performance marketing and its role in digital advertising.
  •  Set up and manage performance marketing campaigns using tools like Google AdWords, Bing Ads,
    and Facebook Ads Manager.
  •  Optimize ad copy, landing pages, and bids for maximum conversions.
  •  Track and analyze campaign performance data to make informed decisions.
  •  Utilize attribution models to understand the customer journey and optimize marketing spend.

Course Instructions

  • Follow the course sequence to qualify for the complete course certificate.
  • Each module completed individually earns a certificate specific to that module.
  • Completing the entire sequence is necessary to obtain the full course certificate.
  • Sequential completion ensures thorough learning and mastery.
  • Each module certificate acknowledges acquisition of specific skills.
  • To earn the full course certificate, completing all modules in sequence is mandatory.
  • Following the correct sequence enhances comprehension and application.
  • Certificates for individual modules recognize targeted skill advancement.

What you will learn?

MODULE SEQUENCE TO BE FOLLOWED:

Discovery Ads
Performance Max
Google Search Console
Google Analytics
Growth Hacking
Online Reputation Management
Email Marketing
WhatsApp Marketing
Blogging
Google AdSense
Affiliate Marketing
Dropshipping
Freelancing

This course includes:

Frequently Asked Questions

Performance Marketing refers to online marketing where advertisers only pay for predefined actions taken by potential customers, such as clicks, impressions, or conversions.

Unlike traditional marketing, Performance Marketing focuses on measurable and transparent results based on clear targets and return on investment (ROI).

Common Performance Marketing channels include affiliate marketing, display ads, social media ads, sponsored content, search engine marketing (SEM), and email marketing.

CPC charges advertisers per individual click, whereas CPM charges per thousand impressions, regardless of whether anyone clicked on the ad or not.

Performance Marketing offers numerous benefits, such as increased control, higher efficiency, improved scalability, lower risk, and easier tracking than some conventional marketing methods.

While Performance Marketing offers many advantages, drawbacks may include limited creativity due to strict guidelines, possible channel saturation, and competition driving up costs.

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