Social Media Marketing
Career Objective
- Understand the basics of social media platforms and their role in modern marketing.
- Learn how to create effective social media campaigns that align with business goals.
- Develop skills in content creation, community management, and analytics.
- Gain knowledge of advertising on social media platforms and targeting strategies.
- Explore best practices for measuring success and optimizing social media efforts over time.
- Stay current on emerging trends and new features in social media marketing.
Course Instructions
- Follow the course sequence to qualify for the complete course certificate.
- Each module completed individually earns a certificate specific to that module.
- Completing the entire sequence is necessary to obtain the full course certificate.
- Sequential completion ensures thorough learning and mastery.
- Each module certificate acknowledges acquisition of specific skills.
- To earn the full course certificate, completing all modules in sequence is mandatory.
- Following the correct sequence enhances comprehension and application.
- Certificates for individual modules recognize targeted skill advancement.
What you will learn?
- Familiarize yourself with popular social media networks like Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube.
- Recognize each platform’s unique user base, strengths, and limitations.
- Define brand voice, tone, and visual identity across social media platforms.
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Optimize profile information, images, and contact details.
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Identify clear objectives for social media initiatives.
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Conduct audience research and develop buyer personas.
Craft compelling copywriting tailored to individual platforms.
Utilize visual elements like photos, videos, infographics, and illustrations to enhance storytelling.
MODULE SEQUENCE TO BE FOLLOWED:
This course includes:
- 40 hours on-demand videos
- Interesting Quizes for every module
- Individual certificates
- Provide Badges
- App Accessissibility
- Full Time Access
- Feedback Mechanism
- Downloadable Materials
- Resource Library
Frequently Asked Questions
This course is suitable for marketers, small business owners, entrepreneurs, students, or anyone interested in learning about social media marketing. No prior experience is required.
You’ll learn the fundamentals of social media marketing, including platform selection, campaign planning, content creation, community management, and analytics. You’ll also gain exposure to paid social media advertising and stay up-to-date on industry trends.
Yes! Throughout the course, you’ll complete several hands-on projects to build your professional portfolio and apply what you’ve learned. These projects may include creating a social media strategy, developing content calendars, managing online communities, and analyzing performance metrics.
No, all you need is access to a computer or mobile device with internet connectivity. Some assignments may require additional tools such as spreadsheets, graphic design software, or scheduling platforms, but free alternatives are always suggested when possible.
There are no formal prerequisites, making this course accessible to beginners. However, basic familiarity with using computers and navigating websites is recommended.
Many providers offer certificates of completion, badges, or other forms of recognition for those who successfully finish the course. This varies depending on the provider, so check with them before enrolling.
